REWE To Go

The legacy REWE To Go website no longer reflected the pace, freshness, or flexibility of the brand’s promise. Outdated infrastructure, fragmented content, and static design limited both usability and impact. Our task: rebuild the platform from the ground up to match modern convenience culture—translating spontaneous, everyday food moments into a digital experience that performs, informs, and scales.

We restructured REWE To Go’s online presence around real customer needs—designing a platform that’s fast, fresh, and intuitive. The new platform reflects the spontaneity, clarity, and simplicity the brand stands for: fast food without compromise. We restructured the site from the ground up, implementing a revised content hierarchy, modular UI components, and a mobile-first framework. The result is a dynamic and scalable website that seamlessly integrates campaigns, product stories, and an interactive storefinder—making the entire REWE To Go ecosystem instantly accessible, whether you’re at the train station or on your lunch break.

The relaunch transformed a static web property into a dynamic channel for customer interaction. The result: a dramatic increase in visibility, and growth in unique visitors—turning a passive web presence into an active business driver and shifting the website’s role from informational to transactional. Enhancing campaign performance and supporting in-store traffic through integrated digital touchpoints.