Red Bull.com

Together with Red Bull, we set out to define a digital architecture capable of supporting the brand’s expansive universe—spanning elite athletes, global events, and high-impact storytelling. The ambition: a unified, modular platform adaptable across B2C, B2B, and internal B2E contexts. The challenge lay in creating a system that could host thousands of entities under one roof, while remaining expressive, performant, and resilient to shifting content, formats, and stakeholder demands.

We designed and continue to evolve a scalable design system that anchors redbull.com and its wider digital ecosystem. In close collaboration with Red Bull’s internal UX team and multiple stakeholders, we built a modular, agnostic platform framework. It enables dynamic content, supports visionary product initiatives, and maintains coherence across campaigns, tools, and touchpoints. From infrastructure to interface, our work sustains Red Bull’s pace of innovation—translating complexity into clarity and ambition into digital precision.

The relaunch transformed RedBull.com into a modular, scalable platform capable of delivering localized content across markets without fragmenting the brand. It enabled editorial speed, cross-category storytelling, and measurable improvements in user retention and content performance globally.