Alpha Tauri Heatable Jacket

Fashion-tech collaborations demand more than visual appeal—they require interfaces that mirror the innovation within the product. The challenge was to design a digital layer that made advanced thermal regulation feel effortless and intuitive. And to translate the Heatable Capsule Collection’s technical complexity into clarity, without compromising AlphaTauri’s minimalist design ethos or the athletic edge of its wearers.

We developed a user interface that acts as the digital nerve center of the Heatable Capsule Collection—clear in function, refined in form. Through streamlined user flows, adaptive control mechanisms, and animated prototypes, we made dynamic heat control feel natural and immediate. Every element of the app was tuned to reflect AlphaTauri’s aesthetic, Telekom’s tech precision, and Schoeller’s material expertise—ensuring coherence between physical garment and digital extension.

By unifying physical product innovation with digital interaction, the launch reinforced AlphaTauri’s positioning in functional luxury. The app and interface work extended the garment’s value beyond fashion—building a new layer of brand utility that fostered deeper customer loyalty and press visibility.