+Athlete Perfomance HubDecode Sporting Success
Product Vision, Strategy, Design
Moving elite sports beyond instinct by decoding the true drivers of success. ogether with Red Bull’s sports data team we redefine what a sports data platform should be – shifting from data collection to actionable decision-making.
Services
- Value proposition design
- Product vision & strategy
- Product discovery
- Product design & validation
- Design system
- Product management (proxy)
Challenge
Red Bull holds a unique position in the world of sports, with a vast and diverse ecosystem that generates massive amounts of data daily. This data from various disciplines creates an holistic picture of elite athlete, team and club performance. From training sessions and injuries to race results and athletic performance metrics.
Our ongoing partnership with Red Bull’s sports data team aims to unlock a competitive advantage by transforming raw data into actionable insights that support smarter decision-making.
Solution
We focused on APHub – Red Bull’s central sports data platform – used by clubs and teams around the globe. The goal: transform the product from a documentation tool into an intelligent decision-support system.
To achieve this, we orchestrate a vast ecosystem, bring clarity into complex data, and build and execute a strong product strategy that empowers everyone from coaches to athletes.
Together with Red Bull’s sports data team, we:
- Developed a forward-looking product strategy
- Introduced a clear data engagement model
- Defined new user journeys that serve coaches, medical staff, analysts and management alike
- Created a scalable yet bespoke design language and system
- Prioritized user experience to ensure adoption and real-life impact
- Embedded a continuous product development setup with Red Bull and their partner teams
Impact
The platform is now evolving into a strategic intelligence layer for Red Bull’s global sports network – delivering advanced capabilities to drive sporting success. Providing Red Bull a competitive edge no one else in the industry is able to replicate.
The ongoing partnership already increased major value drivers today:
Improved
User growth
Improved
Active usage rate
Decreased
Operational costs
Appendix
We built a comprehensive data platform and a unified design system that is capable of telling stories instead of just displaying data. We prioritized clarity and user experience, transforming complex data into accessible visualizations and actionable insights. Through a thoughtful narrative, we made the intricate world of sports data understandable for everyone, from performance analysts to physiotherapists, ultimately empowering smarter decisions across Red Bull’s global sports network.
Have a project in mind? Let’s talk about your tomorrow.
Oliver EckerFounder & Managing Director